University Admissions Blog
ANNOUNCEMENTS & ADVICE
Demonstrated interest. If you have been researching college admissions, chances are you’ve come across this term. Most schools add at least some weight to this application element. But what is it?
Colleges and universities are run like businesses: they must admit a certain number of students and take in a certain amount of tuition in order to run successfully. They don’t like to admit it, but institutions are first and foremost tuition driven. In an effort to increase their odds of making annual tuition goals, admissions officers look for students with demonstrated interest. Quite simply, these students are more likely to attend if offered a spot on campus.
This is more true than ever in today’s society, where schools are increasingly pushed to have strong rankings. And one important element in the ranking system is yield - or the number of students who decide to attend an institution once they have been offered admission. This number shows desirability to future applicants.
So, when you look at it from a business perspective, it makes sense that schools are more likely to admit students who have demonstrated interest over those who have not.
According to the National Association of College Admission Counseling (NACAC), 20% of schools consider demonstrated interest to be “very important” - the highest ranking in the survey. And 54% strongly value demonstrated interest, which is higher than letters of recommendation, extracurricular activities, and class rank.
Unfortunately for you, international applicant, U.S. students have an advantage in this area: proximity. Why? Because two common forms of demonstrated interest are the campus tour and the admissions interview. For obvious reasons, many international students are unable to engage in these activities.
But here are some things you CAN do…
So there you have it. Demonstrated interest is important. Luckily, displaying it as an international student isn’t too time consuming, and you’ll probably learn a lot about your schools along the way.